Surf the Java wave

Date:

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From: Ben Slivka Sent: Thursday, January 23, 1997 10:21 PM To: Mark Lucovsky Subject: FW: updated "proposed" Microsoft API Strategy slides

Mark, long time no see! I've been learning about Java, and I've got what might appear to be a pretty radical proposal for Windows & Java. I would love to discuss this with you at you earliest convenience ..

The Windows Platform

Challenges


 * Maintain Windows marketshare and ervenue


 * Surf the Java wave

..

Java is the Answer


 * Java improves developer productivity


 * Java is to C/C++ as C is to ASM ..


 * Java supercedes the DLL architecture of Windows


 * Java is a wonderful opportunity to modernize and enhance Windows

..


 * Will Java ever match the execution speed of C/C++? we will get close


 * What about Cross Platform? a red herring


 * Doesn't this make Windows a commodity (drive MSFT)? no

..

optimized for Win32
 * Application Foundation Classes run on any browser, OS, CPU but are


 * This is a developer safety blanket for our customers and ourselves.

job to ensure this tautology remains true!
 * Cross platform apps will never be as rich as Windows apps - it's our


 * We need to do a better job of cross platform than our competitors

..

What if we ignore Java?


 * Someone else will execute on the above strategy (Sun)

are easier/faster to write!)
 * JavaOS comes along (on low-end devices?), runs these Java apps (which


 * Windows becomes irrelevant in bigger and bigger section of the market


 * Microsoft has no choice, we must seize control the Java platform! ..


 * Java leadership is our Destiny

..

Java leadership: our Destiny

We had three choices:


 * Windows all the way, no cross-platform


 * Take Win32 cross platform, use Colusa


 * Embrace and extend Java ...

Full Exhibit
http://boycottnovell.com/wp-content/uploads/2009/01/px07871.pdf