Windows Naming Strategy

Date: 1994

Snippet
From: Paul Maritz To: Bill Gates; Mike Maples; Steve Ballmer Subject: FW: Windows 95 Date: Wednesday, May 04 1994 8:56 AM

Attached is a document written by Bradc, recommending that we name Chicago "Windows 95" ..

We should adopt the 95 version numbering/naming strategy ..

because it communicates to customers whether the "model year" they own is current. This helps us increase our Upgrade rates ..
 * If we make this commitment, the 95 naming strategy is the right choice

Full Exhibit
http://boycottnovell.com/wp-content/uploads/2009/06/px07726.pdf