Say WindowsPC not IBM compatible

Date: June 1996

Snippet
From: Bill Gates Sent: Sunday, June 09, 1996 10:11 PM To: Joachim Kempin Cc: Paul Maritz; Marshall Brumer; Rich Tong; Jonathan Roberts; David Heiner Subject: Intel payments for logo usage

..

We could use MDA incentive to convince Oems to refer to the PCs they license Windows on as WindowsPC's rather than IBM compatible. We could incent them to use this designation sort of like we do the logo. If we were successful the world would change the way it talks about PCs to Windows PCs.

Full Exhibit
http://boycottnovell.com/wp-content/uploads/2009/02/px04490.pdf